The Sudden Impact! Entertainment Company has created world-class attractions on four continents. The company creates original and licensed branded attractions, experiences and immersive content. A multi-award winning company, Sudden Impact! is well known for interpreting ‘brands’ and reimagining them as immersive experiences and attractions. Sudden Impact! Entertainment was founded by Lynton V Harris and Edward Michitsch in New York City in 1995 and launched it’s first live production in New York at Madison Square Garden - ‘Madison SCARE Garden’ and also it’s first animated special ‘A Toucan Can’ starring Donna Summer and Jason Alexander .